• Madison, WI (608) 257-2349
  • Janesville, WI (608) 314-0722


Why do business with Badger?

Most companies in the equipment and supply industry offer sales, rental and service but we find quite often that sales is emphasized and rental is a sideline or vice versa.  At Badger we take passion in doing Rental, Sales & Service.  There is no “one size fits all” for our customers and we understand our accomplishments are only determined by your success.  Our goal is not just a quick one time sale but a relationships with our customers.



A friendly, motivated and knowledgeable staff is the backbone of any company and those values are core to who we are.  We adapt our solutions to match the individual needs of our customers and simply:

  • Do what we promise
  • A knowledgeable person will be ready to help
  • Above all else, we take care of you



With stores in Madison and Janesville we’ve proudly served the greater Dane County area since 2002 and the Rock County area since 2008.  At our stores you will find a showroom with quality construction equipment and supplies, a stocking parts department, a fully equipped service department and a reliable, dependable and diverse rental fleet.  We sell what we rent, and service what we sell!



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